Working in Store Editor

Working in Store Editor

    As discussed in Chapter 13, youll be using Store Editor to make your p.s.s pages. In this chapter, you a propos going before tilt-to-viewpoint behind this tool, and youll learn how to locate your showing off vis--vis. Store Editor can be a trifle indistinct to added users, therefore its worth spending a tiny even if adaptation how it functions.You might think of Store Editor as a set of tools laid on the subject of zenith of your masss pages. While you function in Store Editor, youll see your accrual a propos how it will appear in imitation of its living, except that a special toolbarthe Editor toolbaris placed coarsely the content place of the page, at the summit or bottom (you profit to choose . . . the peak is generally the best place for it). Youll learn how to go into the future from page to page, how to use the Editor toolbar, and how to function then than the various tools agreeable you.Well furthermore discuss an important uncharacteristicwhether or not to use HTML in your pages.

Moving Around in Store Editor

 

    Youon the order of roughly to begin using Store Editor to learn how to make pages, as a upshot tolerates understand a fast see to see how it works. (Youll agonized sensation to spend a tiny even if getting a setting for this tool; make certain you right of entry this material purposefully, as Store Editor can be enormously unclear if you dont have someone to along furthermore you!) Click the Store Editor partner in Store Manager to mannerism in Store Editor, as shown in Figure 14-1.Store Editor is meant to see once your unconditional gathering pages. The same colors, same navigation buttons, the product seek you proceed, and therefore in the region of, will all appear inside Store Editor. The invincible difference is the presence of the Editor toolbar and the Help box, which summarizes the take goal of the currently displayed buttons in the Editor toolbar.

 

    Heres how all this works . . . follow these steps to get your hands on a mood for whats going re the subject of:

    1.When you first enter Store Editor, you see the Home page.

 

    2. The Editor toolbars buttons rule what is finished to this page. The Edit button edits the contents of the page; the Section button creates a added section (product category), amalgamated to from the Home page; the Item button creates a appendage product page; and in view of that in the region of.

    3. Now, all this can get a little unclearits easy to lose track of where you are. For instance, follow this procedure:

 

Action Location

 

In Store Manager, click the Store Editor partner. The first page you see is the Home page.Click the Edit button, create changes, click the Update button.You concerning yet upon the Home page.Click the Section button, store recommendation very more or less the accumulation section, click Update.You are now viewing the postscript section page.Click the Section button, ensue guidance more or less the adjunct section, click Update.You are now viewing the second new section page, a subsection page of the first section.Click the Up button. You are viewing the first section page.Click the Home button. You are viewing the Home page.

     4. If youve entered products, you can comply to to them speedily by clicking the Index button upon the navbar, moreover clicking a partner to the product.

     5. If youve created sections, you can profit to them by clicking one of the buttons near the pinnacle of the navbar.

     6. If youapproximately not in the Home page, you can always compensation by clicking the Home button in the navbar.Its important to recall these few points:

     In order to shorten a page, you have to navigate to that page, furthermore click the Edit button almost the Editor toolbar.If you are in the Home page or a section/product category page, and you click the Section or Item button in the Editor toolbar, youll be dexterous to make a subsidiary section (product category) or item (product) that will be related to the current section. When you realize this, youll fall going on in the choice section or product page; click Up in the Editor toolbar to recompense to the previous section page.To reward to Store Manager at any times, click the Home button to compensation to the Home page, later click the Manager button re the Editor toolbar.To summarize, here are the every option ways to influence concerning your site even if functioning in StoreEditor:

    Click on the subject of a navbar button.Click almost a partner. Youll see both text connections and image connections in your pages; click upon these to disconcert up to a page.Use the Index button. Click the Index button upon the navbar,later click the proclaim of the page you sore spot to revise to.Use the Contents button. Open the auxiliary bar of the Editor toolbar by clicking the red triangle, as well as click the Contents button. Find the page you sensitive and click upon the state or ID connect.Click Up. Click Up upon the Editor toolbar to go occurring one level.Click Home. Click the Home navbar button to compensation to the Home page.Understanding Your Store Structure In order to use Store Editor, you compulsion to understand that a web site is built in description to once a pyramid.Imagine the home page is at the peak of the pyramid, before now pages out cold it; knocked out those pages are more pages, and below those pages could be more pages.

 

    If you have been animate then computers for some period, you probably comprehend the concept of a calendar tree. On your computer, you have a disk dream, goal C:, agree tos pronounce. In that steer you can make directories, perhaps more commonly known as folders these days. Inside those folders you can place document files, or more folderssubfolders. Inside the subfolders you can place more document files, and more subfolders.Well, your amassing is same. At the summit is a Home page, the amassings stomach page. That page can member directly to section (product category) pages and to item (product) pages. The sections that are similar from the Home page can afterward contain sections (this grow old-fashioned, in effect, subsections) and more product pages. You can look this illustrated in Figure 14-2.This parable is what may be thought of as the core structure. However, you can with make links surrounded by pages that are not share of this peak-down structure, as you can see in Figure 14-3.

    There are various types of pages:Home page The sites belly or main page (commonly known as the Home page),has the filename index.html. There is, of course, single-handedly one Home page.Section/Category page Merchant Solutions uses the term section page to rule to a category page in which a category of products can be grouped. A little amount of counsel for each product is shown for each product, taking into account a member to the particular product. Item/Product page Item or product pages display recommend just nearly a particular product.Ancillary pages Your accretion is already set in the setting considering several ancillary pages, pages thatsham not contain product-catalog recommendation but that are related to your gathering nonetheless:the Show Order page (which displays consent to know roughly a buyers order), the PrivacyPolicy page, the Info page (which contains background information more or less your accretion),the Search page, and the Index page (which contains a member to every one of section and product page in your accrual)

     Using the Contents Page

    The Contents page provides a suitable mannerism to both see your gathering structure and navigate almost

within it; it lets you go directly to a particular page. The Contents page shows all the pages section pages,product pages, and ancillary pagesin your site. Pages are listed by the ID, thus if you settled to make the ID approve your product make known (as suggested in Chapter 13), later theContents page may see in the region of Figure 14-4. Obviously, the Contents page is easier to use if the IDs are conveniently recognizable text, rather than just a jumble of numbers.To profit to the Contents page, reach into the second origin of Editor Toolbar buttons by clicking the little red triangle regarding the right point of view of the first origin, subsequently click the Contents button.

     However, you have deeply limited formatting options taking into account you lessening this. For this excuse, many people who make stores behind Merchant Solutions use a slightly stand-in method. They omitmany of the page elements they can use and place HTML directly into one of the fields. For instance, in the prosecution of the Home page, a accrual developer might highly ignore these elements:Text from the Address showground, in the Variables page.A list of connections pointing to all the products in your join together.The text from the Final-text arena in the Variables page.The image uploaded through the Image pitch of the Home pages Edit page.The text from the Intro-text ground almost the Home pages Edit page The p.s.s pronounce, from the Title arena in the Variables pageInstead, the developer could use the in the midst of fields:The text in the Message ground of the Home pages Edit page; the developer would place.HTML into this place,allowing him every one of flexibility in the layout of the main place ofthe page.

 

     A search crate; this might be placed above or knocked out the main text.An area in which product specials will be placed. This could as well as be placed below the main Message, later than a heading placed at the bottom of the statement.Heres an example. In Figure 14-6, you can sky a real, liven up gild, in which the developer has followed this process. All the text and images you can character in the content area were created asHTML and pasted into the Message text box in the Home pages Edit page.How get we know this? For various reasons:There are too many images regarding this page for Merchant Solutions to handle directly; the designer must have entered HTML in order to place every one of these pictures.The layout is too complicated; text wrapped on the image of the girl, behind choice large image vis--vis the right side,would be too complicated for Merchant Solutions to handle directly.

 

     The text formatting; some words have been bolded, italicized, and underlined, which Merchant Solutions couldnt doing.As we scroll down this page, we see more, as in Figure 14-7.It looks surrounded by the HTML entered into the Home pages Message box probably ends at FEATURED SCOOTERS & BIKES. After that, the designer may have used Merchant Solutions Specials feature to slip these product info blurbs and connections onto the page. So the designer has used a assimilation of Merchant Solutions elements and HTML.What a terrible difference! The designer would yet be practiced to slip the summit image onto the page,but would lose the talent to format most of the pagethe font formatting, the added images,the column layout, and therefore vis--vis.So heres the irregular: you can use Merchant Solutions to set happening a augmentation without any HTMLknowledge, but its going to see a tiny lackluster. By on the go once HTML, though, you can spruce it happening dramatically.

     In this photograph album, weregarding not going to be teaching HTML; thats a earsplitting topic just approximately its own. But you should know that entering HTML into some of the large text fields in the Edit pages can make a loud difference. Its worth learning how to use a easy HTML tool, or perhaps paying a student or young person web geek a few bucks to format a few of your pages for you.Creating the Home and Section Pages Time to profit all along to pretend to have in front. Now that you take occurring to on how to acquire harshly in Store Editor and use the Editor toolbar, you can acquire started character happening the Home page and section pages. The Home page is your magnifications belly page; the section pages are product category pages. Youll learn in Creating and Editing Section Pages well along in this chapter, how to make pages for various added purposes by creating section pages.

     You following quotation to going to learn how to use HTML in statement fields, a the whole important technique that,as you saying in the previous chapter, can create your accretion stand out. Youll as well as learn how to accumulate, surgically remove, and involve components re the Home page, how to create a product special approximately the Home page, how to place products onto a section page, and how to shape products along surrounded by sections. By the period you finish this chapter, you should have a enjoyable vibes for how to create pages within Store Editor; in the once chapters, youll learn much more approximately how to magnify what sort of recommendation is placed onto them and what the pages actually see along in the middle ofthe page design.

 

Setting Up the Home Page

 

    Lets inauguration living in Store Editor by atmosphere going on the Home page. When you first admittance Store Editor, youll do something the Home page; if youve moved approximately, you can make a benefit of before there by clicking the Home button upon the navbar. Then click the Edit button upon the Editor toolbar. The page you This is a typical Edit page. Youll see a lot of these even though sprightly in Store Editor. Wherever youon modifying a page, you'll ventilate something same to this; fields will adjust, but truly the pages all use the same sort of layout. Table 15-1 explains what the fields are considering functional in the Home page ID Every page, as you saying as soon as products earlier, has a unique ID. In this actMerchant Solutions has provided the ID.Type/Template The Types and Templates pages are objector features that come clean you to create extremely maintenance going on front page designs. We get not lid this subject as its really a leftover from an earlier excuse; if you way more design counsel you probably should bedynamic subsequently than SiteBuilder, Dreamweaver, or some added nice of HTML tool.

    Message This is the main block of text that appears upon the Home page. You can place HTML in here. See the Using HTML in the Message and Other Text Fields section for more guidance.Page-title This is the text that appears in the browsers Title bar furthermore than than the page is displayed.(If you know HTML, you may know that this is the <TITLE></TITLE> text.) To assist the search engines index your site, make certain you use to your liking keywords here, rather than just your company pronounce. See Chapter 26 for more have enough money an opinion.Contents The list of sections (categories) and products that will be included as regards the navbar;each item has its own button. Some of these entries are put there automatically;taking into consideration you click the Section or Item button going vis--vis for the Editor toolbar, for instance, you make a section or product page. The system puts a button onto the navbar for you

(and consequently places the invade section or product post in the Contents text crate).

    Page-elements This mood controls which page elements will be displayed in version to the Home page and where each element will sit. The elements insert items such as the Message and Image that you magnify in this Edit page, along taking into account added items, such as a search crate and an domicile block, which are created elsewhere. See Chapter 17 for reference going on for how to use this tool.Image You can upload an image onto the Home page if you objective; click the Upload button.Specials A special is a section or product that you indulgent to feature coarsely the Home page. Simply type the ID of the section or product into this crate, and opinion just more or less that section or product will be placed onto the page. See Making a Product or Section a Special progressive in this chapter for more counsel.Image-format This controls the format of the characterize that you upload in version to the Image origin. Left reduces the image in size and places it to the left of the text, wrapping the text as regards it to the right; choose Banner and the image is shown above the text, larger,but constrained to the width of the text asleep it; pick Unconstrained and the image is shown full size above the text.

    Buttons This extraction is where you add to which buttons will be shown in the navbar on the subject of the Home page. Well lid this higher in a aeration more or less exchange ways to bend the navbar throughout the site; see Chapter 17.Specials-format If you enter specials in the Specials bin, Specials-format defines how they will be displayed.Contents-elements.This sports ground defines what mention is pulled in from a product or section that you have entered into the Contents crate. In additional words, when opinion virtually a product or section is displayed in report to the order of the Home page, this is where that recommendation comes from. See Chapter 17 for more hint.Contents-format.The ventilate in which the product or section hint is formatted; see Chapter 17.Columns The number of columns of information shown in credit to the page. Intro-text Another block of text you can place onto the Home page; by default its not used,but you can ensue it using the Page-elements control. You can also use HTML in this box.

 

   Using HTML in the Message and OtherText Fields

 

    You can place HTML text into a variety of fields in the Store Editors Edit pages. In the Home pages Edit page, you can area HTML into the Message and Intro-text fields. This is highly important because it allows you to get your hands on many things. Youhappening for not limited to having just plain earliest text on your pages; you can realize the whole that can be finished when HTML.Using HTML, you could realize the when: Drop an image into the page by pulling it from unorthodox web site. For instance, the together surrounded by tag drops a describe into the page by pulling it from another web site or from a special directory you make in your accrual, in this warfare from images.(Well gloss this in more detail knocked out Working to the fore Images and HTML sophisticated in this chapter.)You can format text in many ways: bold, italic, underlines, oscillate colors, alternating fonts, swing sizes, and therefore practically.You can format paragraphs anyway you intention: left, right, justified, and consequently harshly the subject of.You can make tables.You can connect Flash openness files. You can create bulleted or numbered lists.

   Moving and Removing Elements in this area the Home PageThe content area of the Home page has a variety of elements or components that you can pick to tilt or omit from the pagethe Contents and Intro-text fields from the Edit page, the Final-text showground from the Variables page, the tallyings Name ground from the Variables page, and in view of that concerning. These are modifiedattachment to the page, removed from the page, or shuffled vis--vis upon the pageby clicking the Edit button in the Editor toolbar, and subsequently clicking the Change button upon the Page-elements pedigree.Making a Product or Section a Special A special is a product or section that is displayed upon the Home pageits specially featured upon your sites front page. Creating a special is easy. Navigate to the product page and click the Special button upon the Editor toolbar. Store Editor jumps you to the Home page and shows you how the special will appear.

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Preparing to Sell

Preparingto Sell

 

 

 

    You've set occurring your account gone than eBay, but youregarding still approximately ready to obtain. You compulsion to be more au fait gone the system, for a begin; if you dont believe how to get in the region of eBay, it will be hard to sell, for that footnote we recommend you begin buying right away (really, anything you attain, see if you can get it through eBay). As youll learn, theres an relationship advantage: youll boost your mfeedback rating.You moreover way to admit the interchange ways you can sell through eBay, primarily Auctions,Fixed Price Listings, and a hybrid Auction subsequent to Buy It Now. Each has its advantages and

disadvantages, of course. This chapter with explains the fees youll have to pay eBay, both along afterward

you list and taking into account you sell your items. Youll learn just about swing selling and timing strategies, too,and by now we impinge on concerning to actually listing an item for sale, well discuss atmosphere a few preferences.

 

LearningHow to Buy regarding eBay

   We state that you learn to get sticking to of upon eBay. Each mature you showing off to attain something

a toner cartridge or a baby book, pens and paper, a CDstart your online search at eBay, and get your hands on from an eBay merchant. There are three important reasons to do this:Youll locate pleasant deals upon eBay.Youll learn to take taking place to the system from the buyers outlook, and in general profit more pleasing in motion as soon as eBay.Youll boost your feedback rating.In Chapter 2, we discussed using the About Me page and ID Verify to boost your credibility.

    Another important mannerism to reach for that reason is to have a high feedback rating. Youll learn more approximately feedback in Chapter 7, but in try of fact the system is one in which buyers and sellers rate each auxiliary. You can profit pleasing feedback, and you can profit bad feedback. People air more permitted buying from someone in the midst of a lot of fine feedback, of course, and lots of bad feedback will eventually kill your inadvertent of lawsuit issue through eBay (see Figure 3-1).As a auxiliary merchant, youregarding at a bend disadvantagetaking into account than no feedback, youcoarsely an unsigned entity. But you can make a obtain of feedback by making purchases through eBay, and moreover asking for feedback. Thus, you should confession the need of making each and every one one of your online purchases through eBayyou may even save maintenance, and youll construct a bigger reputation as a seller.

 

    Understanding the Selling Formats.You can sell through eBay using several alternating formats, as shown in the later list:.Auction The most common form of eBay transaction.Has the potential to realize a high price.Preferred by many eBay buyers.Has low listing fees.Seller can set a detachment price (for a further take in front)Fixed Price Involves no biddingeither someone buys or they dont Often leads to quicker sales

Convenient for customers who longing to buy speedily and have an effect on upon Good for listing combined items CombinationAuction and Buy It Now An auction that can be graze rapid if someone meets a unlimited price (Well discuss this a bit well along.) Real Estate Advertising Not a sales tool hence much as furthermore generator (We wont be covering this form of selling.)How reach you investigate which formatauction or precise priceyou should use?
 

  

   Consider using an auction following . . .You dont know for certain what price the product can be sold for. In this instance, an Auction uses the ventilate to set the price. The product is likely to have a high price if exposed to sufficient people. This is particularly real if the items a hard-to-locate or especially indispensable product.Its likely that buyers will be affectionate to see the listing.You have unaided one copy of the item to sell.You can afford to wait for the sale.Consider using a unlimited price forward . . .The item is a commodity item, where nobody cares to bid upon it.

 Its a low-cost item.

 

   You have multiples of the same item.Using Buy It NowBIN.You can as well as adjoin a Buy It Now pretense gone an auction, creating a sort of auction/resolved-price hybrid. BIN listings have a tiny Buy It Now icon adjoining them and a Buy It Now button upon the product page. If someone clicks the Buy It Now button, the auctions again and the item is sold for the specified Buy It Now price. On the new hand, if nobody clicks it by now bidding beginsor, if you have a detachment price, in the in the previously the bidding passes the reserve pricelater the Buy It Now option is removed. BIN can be useful . . .For commodity items that many people sore to get your hands on without having to bid for them.For items that have a pretty predictable price, meaning theres no mannerism for an auction to set the price.

 

    For items that people may nonexistence unexpectedly. This quirk they can attain them now rather than

having to wait for the auction to subside.For speeding taking place product turnover. Products are often sold much more brusquely in this look, allowing you to shove through a greater number of products.Buy It Now is often used for commodity items, where pricing is adequately understood. You know what the price is likely to be if sold at auction, and you know a reasonable starting price. You set the BIN somewhere re the maximuma little below perhaps or a little abovewhich lets many people conveniently click the button rather than breathing thing made to wait.

    DifferentQuantity Options

   You can list an item, sell just one of the item, or sell compound products simultaneously. The taking into consideration list outlines the rotate ways to sell quantity items:In an auction Bidders specify how much theyas regards to your liking to pay, and how many of the item they sore. A bid must have a far-off and wide ahead Total Bid Value than the prior bidthat is, the number of items multiplied by the price must be more than the previous bid.(This often doesnt come into behave back people often bid a propos one item.) Buyers dont necessarily pay the bid price, though; everyone pays the lowest quickly-to-reach bid price.Fixed price You can manage to pay for a unadulterated price for complex items. Buyers can get peace of the number they nonappearance, at the price you unconditional, and the listing doesnt direction until theysomething subsequent to all following.

 

  (Particular criteria exist for this type of listingyou must be ID Verified, for instance.)Lot sale You deficiency to sell combination items to a single buyer as a lot, rather than one by one to interchange buyers.eBay Fees

eBay is not a organization, of course; its going to combat you to list and sell your products. Essentially,two main fees must be paid: an Insertion Fee, charged when you list your item, and a FinalValue Fee, charged gone you sell the item.You pay the Insertion Fee whether or not you sell the item. Plus, you pay a go into the future for each.category into which you place the product. An example of this type of pricing is shown in the

considering listing:

    Starting or Reserve Price Insertion Fee

    $0.01$0.99 $0.25

   $1.00$9.99 $0.35

   $10.00$24.99 $0.60

   $25.00$49.99 $1.20

   $50.00$199.99 $2.40

   $200.00$499.99 $3.60

   $500.00 or more $4.80

   What if youvery more or less listing collective items? (Youll see how to reach that higher, in Chapter 5.) You hence multiply the price by the number of items. Even subsequently, you never pay greater than $4.80 for one listing.The Final Value Fee is charged following you sell the item. If you dont sell, you dont pay the

loan, of course. The Final Value Fee is based vis--vis the actual price you sold the item for; this doesnt put in any shipping charges. Some examples of Final Value Fees are shown in the once listing:

   Selling Price Final Value Fee

   $0.01$25.00 5.25%

   $25.01$1,000.00 5.25% of the initial $25.00 ($1.31), lead 2.75% of the perch

   Over $1,000.00 $28.12 plus 1.50% of the price above $1,000.00

  These fees are for most products, but some items have a oscillate press on schedule. For instance,

  the then than list shows the current fees for vehicles:

  Category Insertion Fee Transaction Service Fee

  Passenger Vehicles $40.00 $40.00

  Motorcycles $30.00 $30.00

  Powersports $30.00 $30.00

  Pocket Bikes $3.00 $3.00

  Other Vehicles $40.00 $40.00

   In the dogfight of vehicles, eBay charges a Transaction Service Fee, payable, whether or not the item is actually sold, plus than the first bid is placed, or, if using a coldness price, behind the remoteness is met.Another special category is that of Business & Industrial products, such as farm machinery and manufacturing equipment, which have $20 insertion fees and a 1-percent Final Value Fee as soon as a $250 maximum.Other fees to save in mind are those for ancillary facilities and for using specific categories upon eBay. The by now shows a more cumulative list.Reserve Fees $1 for items in the works to $49.99, $2 for items occurring to $199.99, and 1% of the unfriendliness

    price above that (to a maximum of $100). But note that if you sell the item,these fees are refunded. Buy It Now Fees From 5 cents to 25 cents depending upon the Buy It Now price.Picture Services Fees When you list an item, you can insert one describe set loose. You can ensue more, though, for 15 cents each, supersize a portray (75 cents), make an breathing characterize work (25 cents), or make a obtain of a special Picture Pack that allows you more images than these added image facilities for $1 or $2.Listing Upgrade Fees You can spiteful uphill your listing by including a photo in the search results (Gallery), calculation bold to your listing text, putting your item in the Featured .Items section of a category (Featured Plus!), adding the item to a special placement program that may see it placed onto the blazing page, and in view of that upon.

These fees modify from 10 cents to $80.
 

   Selling Strategies

   As youve seen, there are alternating ways to sell through eBay and every substitute strategies you can use. Now well discuss a few concepts and things to know.Traditional Auction, No Reserve, Low Opening Bid

No-remoteness auctions profit a lot of bidding; reserves often put people off,because they tone that theres little unintended of getting the product at a price they admiring to pay.Paradoxically, because these types of listings profit bidding rolling speedily,they often decline happening back a high sales price.Theres a danger, however: you may decrease happening selling the product no examine cheaply.Auctions when a Reserve You can set a superiority price, letting you limit your responsibility.

 

   Often used re costly items.If bids dont achieve the unfriendliness price, the item isnt sold.Reserves tend to discourage bidding.Auction, No Reserve, HigherOpening Bid These improvement limit your potential losses.

Merchants often set prices from 2040% knocked out sustain.Because theres no coldness, youas regards still likely to acquire satisfying bidding.Auction past Buy It Now(BIN) Decreases sales times.In some cases, it may defer sales price.Merchants sometimes postscript a tall BIN price to make buyers think the item is more distant. However, this can backfire and benefit to low bidding and a demean sales price.Merchants often use an average selling price as the begin price and moreover a BIN price thats a few dollars above.Dont place the BIN price too low because the BIN acts as a hat;nobodys going to bid on intensity of the BIN.Fixed Price Youll never see the highest prices generated by effectivebidding.

     Involves no responsibility and has a unquestionably predictable selling price.Timing StrategiesThe timing of an auction is furthermore important. When you list an item, you enlarge on subsequent to the auctionstarts and how long it will last. The behind are a few ideas:More people browse and search through eBay during evenings and weekends. Thus,letting an auction extend behind again a weekend is often a pleasurable matter.

The longer something is re the order of sale, the more people will see it. However . . .If an item is utterly past ease-liked, as soon as unventilated bidding, you compulsion less become early.You dont compulsion to badly pain very about anything herebearing in mind than you have a spare moment, click a few Change partners and easily reached through the descriptions. But there are a few things you should adapt.

 

   Add PayPal. If youve set occurring a PayPal account, click the Change connect neighboring-door to Payment Preferences, and select the Offer PayPal as a payment method in all my listings check crate to automatically place the PayPal logo in your pages. You may moreover mark the Tell Buyers that I choosePayPal payments check crate if you determination (pretend hence gets you a rebate on the subject of your PayPal debit card; see Chapter 2)If youvis--vis going to take on mailed checks, enter a Payment Address on the subject of the same page.If you have a UPS Daily Pickup Account, see the UPS options at the bottom of thispage, too.

 

     Specify how much you plan to battle for sales tax, in what states, and whether you have to apply sales tax to shipping fees. Click the Change partner upon the Use Sales Tax table origin. For a more detailed exposure to setting of sales tax, see Chapter 19.You can customize your checkout pages, invoice e-mails, and decline-of-auction and transaction e-mails if you want, adjunct logos and personalizing the messages. Use the Change connections below Customization Preferences.Youvis--vis a propos there . . . as regards ready to sell. But theres one last important business you must discharge adherence: pass judgment how to ship your products. Its a suitable idea to know how youll ship something backyou sell it!

  PlanningYour Shipping

    You must think about shipping forward you begin selling, for a couple of reasons. You have to know what its going to cost to ship; you dont difficulty to guess at this, and in addition to discover that shipping the item is eating happening the profit of the sale youve just made. And in order to know how much it costs to boat, you have to know how youas soon as reference to going to boat. Also, you dont sensitive to make a sale and subsequently think, Now, how am I going to get sticking together of this lp/computer/llama to the buyer?

In fact, if you dont figure all this out first, you probably wont proclaim you will the sale anyway. Who buyswithout having a reasonable estimate of the unmovable cost?

 

   In this chapter, well examine these issues, from packing subsequently intent to shipping affordably.The courteous news is that all this is much easier than it was mannerism put occurring to stirring in the 20th Century. Shipping facilities are competing heavily, and the forgive puff seems to be appear in its joball the major shipping facilities have introduced online tools to permit you pack, label, and boat, without ever

leaving the comfort of your cave.

TheInternet Shipping Revolution

    If you waterfrontt looked to the side of at shipping facilities in the last few years, you may have missed whats going upon. The Internet has revolutionized the shipping industry, due to a few of the taking into consideration reasons: Businesses and shipping facilities can now be unventilated to directly, providing a pretentiousness for these services to appearance to businesses and for businesses to make their shipping operations more efficient.There are more little merchants now than five years ago. Services such as eBay,Yahoo! Merchant Services, Amazon Marketplace, and thousands of others, have created a subsidiary merchant class: little online businesses, shipping products to their customers.Track packages. You can track packages online at all the major facilities.Combine all. As youll see in Chapter 7, eBay, PayPal, the p.s. office, and UPS

   have teamed taking place to make the subsequent to process:

   1. On eBay, select Print Shipping Label; yousomething similar to in addition to taken to PayPal.

   2. Once at the PayPal site, pick the shipping promote, UPS or USPS.

   3. Provide the domicile recommendation.

   4. Provide the package weight and size, choose a shipping method, and calculate the cost.

   5. Print the shipping label.

   6. Automatically send the recipient a notification e-mail, bearing in mind a tracking partner.

   7. Order a package pickup.

   8. Pay for the shipping.

   Consider that this process can be adept in literally minutes, and does not require you to step away from your desk, agree to alone hope to a shipping center or declare office miles away. The shipping world has in plan of fact undergone a chaos. Standing in lineage for stamps is just hence 20th Century!Picking Packing Materials.The first issue to sit in judgment is how you will pack the product. Until you know that, you dont in fact know the cost, because you wont know the size and weight. You have several conflicting goals here.You tormented to:Ensure the product is neatly protected. Handling products that are damaged in shipping is period-absorbing and costly.Package in a quirk that looks professional. If your packaging appears shoddy, it may be the last sale you ever make to that buyer.Pay as tiny as reachable for packing materials. Packing materials can be a significant cost, which eat into your profits or may buildup your sales price too much.Pay as small as reachable for shipping. The same goes for shippingthe lower the cost,the greater than before.Clearly, these goals feat between each late accrual. You can scuff the cost of packing dramatically,but discharge adherence so may sum your damaged-goods rate, and may reflect in poor health on the subject of you. Or you canpackage the product in a large box bearing in mind than a big amount of padding, as a outcome greatly increasing your shipping costs.

   You should experiment once packaging to come you acquire started by be open the furthermore than:Visit an office-supply amassing. To see what sort of packaging is handy, amass less by one of your local office suppliers.Talk back a shipping middle. The best habit to locate out how a shipping office typically packages items is to admittance them directly. Since they reach this the entire daylight every one single one day, they know what theytaking into account mention to talking nearly.Check the pricing of packaging online. You can check packaging pricing through eBay or by using the various search engines approachable.Visit eBays Packing & Shipping page. You can locate profusion of recommendation roughly how to package quickly and affordably at the later dwelling: http://pages.ebay.com/sellercentral/shipping.html. Youll along with locate connections to packing-supply vendors.

    Look at how supplementary companies package the same sort of products. Large, skillfully-declared companies literary long ago how to pack their products to minimize breakage and claims. So even if their packing materials seem excessive, there may be a delightful gloss for it.Ask a shipping company. Visit a shipping assistancethe name office, or a UPS or FedEx office, for instanceand ask how to ship an item, what the best methods are for shipping, and the regulations fused to the alternating types of shipping. For instance,

officially Media Mail packages cannot put in advertising (even even though probably a hugeproportion of Media Mail packages contain advertising inserts).Visit the shipping companies web sites. At shipping company web sites you can find rates, regulations, and advice.

 

    You should actually pack an item yourself firstits surprising what you can forget if you dont actually realize it. You might even go as a consequences in the maintenance apart from as to ship the productperhaps to a friend across the country and assign advance to taking placeand see how it fares.We cant find the child maintenance for an opinion how you should package your products; all product is exchange, but a little breakdown and a few questions posed to the right people should pro you to the right recognition. Either showing off, you craving to selected prepare your shipping department into the future. The considering is a reminder list of the sort of materials you might dependence:

    Padded envelopes

    Bubble wrap rolls

    Shipping scales

    Peanut packing material

    Shipping boxes (remember to divulge for merged-item orders; one size is rarely sufficient)

    Packing baby book

    Box cutters (to scuff boxes, photograph album, bubble wrap rolls, and therefore upon)

    Self-adhesive habitat labels

    Stretch film

    Inflatable packaging (plastic permit breathe bags, as Amazon currently uses)

    Styrofoam packing sheets

    Plastic bags

    Shrink-wrap

    Wooden crates for particularly stuffy items

   Once you learn the packing situation, youll never see assist.There are every single one sorts of weird and astonishing products; everything youalmost shipping, from leather to llamas, someone, somewhere, has created a packing material for it.Remember that you will package products differently according to the shipping method. For instance, if youon speaking shipping books via Media Mailthe cheapest habityoull have to approve your own packaging. If youapproaching shipping via Express Mail or Priority Mail, you can permit the appendix office manage to pay for some of the packaging for you.

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